My CV

Experience
Product Manager
Polynesian Cultural Center, Hawaii — Jul 2023–Present
Built and scaled a $1.4M+ royalty program, increasing revenue 17% YoY through AI tools, SOPs, and partnerships with top Hawaiian brands.
Manage a  eCommerce business (The Hawaii Store), achieving 30% revenue growth and cutting operational costs by 40% in one year.
Directed the global relaunch of the Center’s mobile app, coordinating UX, development, and QA teams across Japan, Brazil, Colombia, New Zealand, the UK, and the U.S.
Led and mentored a 20+ person internship program with 20+ deliverables per intern per semester; one intern was later hired by Google.
Automated internal workflows using ChatGPT, reducing manual work by 75% and improving ad performance by bringing media buying in-house.
Serve as a guest speaker on AI and communication each semester at multiple university classes.
Provide consulting on international business projects, advising on strategy, digital transformation, and cross-cultural communication.
Volunteer as team lead for a nonprofit, managing 6 clerks and delivering monthly operational performance reports.

Photographer
Polynesian Cultural Center, Hawaii — Sep 2022–Jul 2023
Specializing in product, event, and commercial photography.
Documented major cultural events and festivals, contributing to the Center’s marketing assets and digital archives.


Volunteer Leadership
Social Media Specialist
The Church of Jesus Christ of Latter-day Saints, Arizona — 2020–2021
Managed content creation, led multiple teams, coordinated live broadcasts, and launched ad campaigns with a cost-per-result of just $0.10.

Translator (English–Spanish)
The Church of Jesus Christ of Latter-day Saints, Arizona — 2020–2022
Provided real-time translation for public events of 200+ attendees.

English Teacher
Phoenix, AZ — May 2021–Aug 2021
Organized and taught a free English course with an average class size of 20 students.

Education
Brigham Young University–Hawaiʻi
BA in Communication, Media & Culture (in progress)
Minor in Marketing and Psychology
Start Date: Sep 2022

Skills
Project Management
Digital Marketing
eCommerce Strategy
HubSpot & Shopify
Adobe Creative Suite (Lightroom, Photoshop, Premiere)
Meta Ads & Business Suite
AI Tools (e.g., ChatGPT, automation workflows)
Cross-cultural Communication
Team Leadership & Mentorship

Languages
Native Spanish Speaker
Fluent in English

Certificates
Google Ads Certified
HubSpot Email Marketing Certification
Shopify Partner Fundamentals
Meta Certified Digital Marketing Associate
Canva Visual Suite for Marketing


CV Last Revised 04/11/2025
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