This strategic communication plan was developed as part of my coursework, focusing on crafting effective communication strategies for organizational success. The proposal includes a thorough analysis of a specific issue, detailing the organization's current opportunities and challenges derived from a SWOT analysis. It outlines clear objectives, identifies key publics, and proposes a focused message aimed at engaging our target audience. The plan is supported by a variety of strategic channels, including both print and video advertisements, with a comprehensive timeline and detailed tactics for implementation. An evaluation method is also specified to measure the success of the project.
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